What we mark
Every video MakeItYours produces carries AI-generated content marking. Every one: those from the free trial, those from demo mode and those from any paid plan. There is no way to request an unmarked result, and it is not a setting you can turn off.
How we mark it
The marking is machine-readable and travels embedded in the video file, not on the web page. It combines standardised metadata that platforms already read today with a cryptographically signed provenance manifest. We also store a fingerprint of the file on our servers, so that we can later prove that this video came from here with its mark.
What we do not do: place logos, visible watermarks or notices over the image of your video. Your creative comes out as it went in.
(The free trial does additionally carry an audible audio watermark. That is a different thing: it is the difference between trying it out and being subscribed, and it disappears as soon as you subscribe.)
Why we do it
Because the European artificial intelligence Regulation requires whoever develops a system that generates synthetic content to mark its outputs in a way that allows a machine to detect that they were artificially generated. We are that obliged party and we comply from day one.
What is on you
When you publish the video it is you who disseminates it, and there the obligation to give notice is yours:
- General disclosure. The Regulation requires whoever disseminates artificially generated or manipulated audio, image or video content resembling real persons, places or events to state that they are doing so.
- Sensitive categories. In ads about social issues, elections and politics, platforms additionally require an express declaration. Without it, they reject the ad.
- Automatic labelling. Platforms may detect our mark and add their own label. Its appearing does not mean that anything is wrong.
- Do not remove the mark. It is prohibited by our Terms, and removing it does not release you from your obligation to disclose.
If you have doubts about what the platform where you publish requires of you, check its rules: they change frequently and they are the ones who enforce them.